Monday the 13th of July 2015, I am just returning from having given a lecture on the Canadian Wine and Spirits Market to the students of the Kedge Global MBA in Sonoma California. Kedge Business School (27th MBA ranking in the Financial Times) has campuses in Shanghai-Bordeaux-Marseille and Paris.
Canada is a sought after market for wine producers and exporters around the world being the seventh importer of premium wines market in the world.
The 4-hour lecture on the Canadian Market exposed the facts, figures and peculiarities of how to deal with the different liquor control boards who are the channel captains of W&S distribution in Canada.
It was a pleasure to meet my new friends: Vani from India (Dubai), Sabine, Ludovic and Bertrand from France, Wang, Zhu, Zhang and Wu from China and Lee from Korea. I wish you all Good Luck with your MBA.
Hervé raising a toast.
In Vino Veritas! Richard