Emergence of a wine region: Regional Branding & Wine tasting seminars for professionals, exploring terroir and a Sense of Place by Richard Sagala.
1-Presentation of statistics on the different canadian markets and notes from Napa, Sonoma approach to regional branding by Richard Sagala
2-Two tasting seminars themed around the quest for identity and exploring the « sense of place » concept.
Bill Eggert- Fairview Cellars
Christine Coletta- Okanagan Crush Pad
Danielle Robinson- Stable Door Cellars
Duncan McCowan- Hillside Winery and Bistro
Evelyn Campbell- Blasted Church Vineyards
Ezra Cipes- Summerhill Pyramid Winery
John Skinner- Painted Rock Estate Winery
Josie Tyabli- 5 Okanagan Estates (Nkmip, Sumac, See You Later ranch, Inniskillin, Jackson-Triggs)
Kim Pullen- Church& State Wines
Rob Ingram- Terrabella Wineries Ltd.
Shaun Everest- Tinhorn Creek Vineyards Ltd.
Spencer Massie- Clos du Soleil
link to the Forum on the University of British Columbia website
Comment from Okanagan Crush Pad:
« Hi Richard
I hope you had a safe journey home. It was a real pleasure meeting you. Our group really appreciated your tastings and the direction that you lead us towards a sense of place. It was very informative. If I make it to Montreal I will definitely let you know. Best Regards, Christine Coletta »
Seminar organized By UBC Faculty of Management and Kedge Bordeaux Business School