February 2014, the ÉIVV team have submitted to the Academy of Wine Business Research the following quantitative study entitled:
Extrinsic wine attributes importance on Canadian consumers purchase decisions for environmentally sustainable wines
to be presented in Geisenheim, Germany, at the end of june 2014.
The ÉIVV research team is currently working on 4 research projects, three of them being Wine Marketing studies and two Oenology ones.
Wine Marketing topics:
1- The Importance of closure type on consumer expectations, price perception and willingness to purchase wines in Canada (Ontario-Quebec)
2- Attitudes and knowledge of Canadian Consumers toward environmental friendly wines (Ontario-Quebec)
3-Oxygen & Wine
2- Impact of bottle closure types on the wine maturing process.